The Chunk may have a gun at the ready, but it won't be enough to take on the Wii Fit Trainer! The Wii Fit Trainer is pretty athletic and her hand to hand skills should not be underestimated. The Chunk can fire off as many
Showcasing your niche customers is easier then you think with LinkedIn
In today’s business world, not everything falls into a simple category. Product offerings have become more diverse, target audiences have increased and markets have gone global.
The problem – up until now – has been clearly displaying this variety of brand identities on social media sites, which typically ask businesses to choose a single category, limiting their abilities to reach diverse audiences.
However, LinkedIn’s Showcase Pages might be just the solution you need to show the complexity of your brand in one, single place.
What are LinkedIn Showcase Pages?
LinkedIn Showcase Pages are extensions of a standard brand page on LinkedIn. Your typical LinkedIn page stays in existence to provide background information on your company, to share contact information, and to release updates and other relevant information. Showcase Pages provide supplementary information like a specific group of products or services your company offers.
Put simply, Showcase Pages allow brands that may have a diverse target market, multiple brand messages or various product lines to segment messaging and reach out to different audiences – without creating additional brand pages.
According to LinkedIn, Showcase Pages allow brands to drive engagement through product spotlights, to share specific content with the right audience members and to create more meaningful relationships with customers, contacts and potential clients.
Getting Started with LinkedIn Showcase Pages
Getting your Showcase page started is pretty simple. As such, it should be a top priority for any brand looking for ways to enhance their presence on LinkedIn.
First, be sure your main business page is up to date and relevant. If you have yet to create one, this is the time to do so. Without a central business page, Showcase Pages cannot be created. Plus, with the widespread presence LinkedIn has these days, it’s almost a crime to not have a LinkedIn account.
Consider which segments of your business or industry you’d like to showcase and click on the “edit” menu within your company page. Choose “Create a Showcase Page” from the dropdown menu. Lastly, start sharing content. It’s that easy.
How to Use Showcase Pages Effectively
The options for using Showcase Pages are limitless. However, to get started, consider adding a few of the following to your digital marketing campaign:
Share Product Announcements
Have a new line that’s launching or a new product that you’d like to focus on marketing? Showcase Pages offer an excellent launch pad.
Think about what market your new product or line would appeal to most. From there, choose the target market that the product should target. This allows search users to more easily find your product, allowing for a more targeted advertising campaign.
For example, if a precision machining shop wanted to reach out to a global market with a new product line, setting up a Showcase Page to highlight new machinery or special deals would allow the shop to share basic information, rates, client testimonials and videos that demonstrate the process.
If your brand has a product announcement of any kind, a Showcase Page could go a long way in helping your promote your news right off the bat.
Drive Website Traffic
If you’re interested in generating a new referral source for web traffic, LinkedIn Showcase Pages could provide a boost.
It all comes down to an effective call to action. As long as your Showcase Page is updated regularly with new content, helpful links and changes in contact info, you’ll receive some level of traffic from the network.
To drive this traffic to your website, though, you need to make sure that your message is clear. By taking the time to include “Click here to learn more,” “Order here” or something else that incites your LinkedIn viewer to visit your website, you’ll generate more site visits and, hopefully, more LinkedIn followers.
Share Special Offers and Events
By turning your Showcase Page into hubs of useful information, you’ll keep attraction levels high. By sharing information relating to live events, product offers, new sales, webinars and upcoming announcements, viewers will have a reason to return on a regular basis.
When a company provides measurable value while targeting a specific audience, there’s no limit to the potential for online success. LinkedIn’s Showcase Pages make this easier than ever before.
How do you like to use LinkedIn’s Showcase Pages? Tell me in the comments section below!
See the original post:
How to Use LinkedIn Showcase Pages
Continuing their great sales on Nintendo systems, games, and accesssories, for today only, Best Buy and BestBuy.com have the official Wii Fit Meter that works with Wii Fit U for the Nintendo Wii U for only $9.99, normally
[Best Buy - Deal of the Day] Wii Fit Meter ($9.99)[US] http://t.co/L2YXr4HxWZ— Reddit WiiU (@Reddi…
Go here to see the original:
Best Buy - Wii Fit U Activity Meter for $10 | GoNintendo - What are …
This ESRI Conference was just amazing, it was very difficult to slow down and look at the vendors closely, so many of them were so interesting, but for you dear reader, no effort is too great, so I took the time to smell the roses and see what the scope of this conference was. I thought since it was a GIS conference, I would clock how much I walked the vendor show in a day.
If ESRI could make them cheaply enough, a pedometer would be a cool item to add to the conference bag, but I digress. There is an unbelievable amount of things you can do with this GIS data. The thing to keep in mind going in, is that this isn’t like a static Google Map (although a lot of companies will overlay data on to Google Earth). This is GPS location coordinate data that you can then use to render a map. The military applications were the most fun to check out, although probably have the least amount of generic use.
One example I saw was from TouchShare, a leader in geospatial collaborative solutions. Their are multiple layers to their software stack.
The first thing you notice is that you can share a screen, so you have these giant touch tables that you can easily navigate and apply lenses to, or draw on, that will remind you of a show like 24. You could, in real time, have a command center going and people out in the field, on a map, where you are feeding data to it, like enemy deployments, and redraw the soldiers incursion map.
The “lenses” allow you to have a layer view that you can drag over an area, say for example a map of IED explosions, if you don’t care about the whole map, but a particular area, the lens will just show those IED marks in the area it is active. You can overlay different lenses to intersect datasets in a geographic region, so in the IED example, you could have a Poppy Field lens overlay it (or even just activate both for the entire map), and then look for a high frequency of IED attacks that is geographically close to a Poppy Field under the assumption that terrorists are protecting an income source. It can then pull up biographic data of known terrorists that are known to be in that area.
In a similar vein was in the law enforcement community. I saw an example from Snaptrends that was almost scary. They provide real-time, location-based social intelligence.
Their SaaS software identifies relevant, open/public social media content within a specific geography to enable organizations to more effectively: Prevent, Identify, Respond to and Investigate crimes, threats and emergencies. you can see icons popping up on the map of people sending a Tweet or posting on Facebook (assuming geotagging is enabled), as well as cross reference in the police report data. So for example, suddenly you see a bunch of tweets popping up on a corner, you can click on them and see what they are, could be a bunch of people taking pictures of a fight or something.
That can tie in to the police report data to see what kind of incident is getting reported. You can start to know about events before they get reported, verging on Minority Report style crime divisions. I’m not entirely sure how I feel about that.
What I found most useful however, was the application within government infrastructure, especially in smaller to medium size cities that typically have smaller budgets and are more cost conscious (the larger ones should be, but don’t seem to be). The ability to track and monitor assets and predict maintenance schedules was sweet. You could also interface with the citizenry to report information back to you. Say there is a dead animal in the road that needs to be picked up, or you are walking at night and see massive overwatering or a broken sprinkler.
Speaking of watering, with all the various water shortages, especially here in California, we are constantly talking about conservation, but if you look at the waste in landscape watering, you can see huge potential for savings, but no one bothers to do it. The three main players I saw in this space were Trimble, Cityworks and Cartegraph, the latter seeming to be the most recent entry in this market and the former two have a co-opertition relationship.
There is a lot going on in this space and it all starts with getting an inventory of your city’s assets. This is streets, lights, sprinklers, parks, sidewalks, fire hydrants; what you have and where it is located. You need to inspect the condition of your assets, set their value, assess their performance, at what point do they fail, and at what point it makes more sense to repair or to replace the asset. Once you have everything in place, then you are able to really manage your work and do predictive analysis. If you’ve got an item that is failing now and it turns out the same item, like a fire hydrant, is due to be replaced around the corner in a month, you might as well consolidate the work and have it done at the same time. It is less expensive to make a single trip than multiple trips, so you start to reduce costs.
What I really like is tying this in with a service like SeeClickFix that allows citizens to report non-emergency items in a city, like broken sprinklers, a street light that is out, dangerous sidewalk cracks,dead animal in the street, that kind of thing. These should go in to the cities intake system where you could let some items get automatically routed to service tickets or maybe they are reviewed before they are routed.
It is a great way for a city to make things easier for their citizens, they don’t need to know which entity manages which asset. Maybe there is an HOA for the landscape watering, or the county manages the traffic signals and the city does the street sweeping. If the city took it on themselves to do the routing, then the citizens can just make the reports.
The possibilities for automation, improving responsiveness and cutting costs are really very exciting, at least to me. ESRI has a huge array of developer options as well, pretty much any modern language and platform you care to name, even scripting languages like Python. The array of options is just massive. One thing that struck me is the responsiveness of all these vendors parsing through what has to be massive amounts of data.
I ran across one of the old product reviews I’d written about 25 years ago, and I was gushing at the amazing performance of *only* taking 15 minutes to churn through 20,000 lines of source code, just crazy. The “at a glance’ guide for the conference was over 80 pages. There were so many breakout sessions and tutorials that I had to just focus on the vendor floor. ESRI even went so far as to make the tables in some of the areas whiteboards, so you could brainstorm while you were sitting and chatting, I saw a good number of tables with ideas on them, I just had no idea what they were talking about.
To wrap up all too soon, you gotta check out this Twitter page http://twitter.com/geoawesomeness/media I was ready to grab 20 pictures off of it for this story, but then I thought about it and the important take away is that just about all data that occurs is being stored, the challenge for these vendors is primarily finding interesting, useful and innovative ways to provide it to you. A little out of the box thinking and you’ll be surprised at what you can accomplish.
Read the original:
ESRI UC 2014: Notes From The Floor
Super Smash Bros - Mushroom Kingdom U & Wii Fit Trainer Final Smash. Jul 21, 2014 by RawmeatCowboy
For those looking to get in shape over the summer months, Best Buy is offering Wii Fit U, a Wii Balance Board, and a Fit Meter accessory for $59.99, saving you $30 off the bundle's regular retail price. The discount is available
If Best Buy's current deals aren't enough for you, then today only you can get a little more. As part of Best Buy's Deal of the Day for July 21st, you can grab a Wii Fit U Bundle with the game, balance board, and fit meter, for only
Best Buy - Wii Fit U with Balance Board and Fit Meter for $60.
See the original post here:
Best Buy - Wii Fit U with Balance Board and Fit Meter for $60 …
How to launch the worst membership site
Membership sites are kind of popular nowadays. Probably due to the fact that they are great money making machines (when done right).
Picture the following scenario. Let’s say you have an information product that you want to sell. You can either:
- Sell it right away (for $100, or perhaps better make it $97 – the go-to price mark for every digital product), or
- Offer it as a membership program, where you share one piece of the puzzle every week for $50 monthly. And the whole program takes four months to complete, for example.
The second approach will earn you $200 in total (unless your product is of poor quality and people will unsubscribe sooner), and you’ll also get a list of users to whom you can offer your future products.
This is just one benefit behind membership sites.
But hold on!
This post is not about the light side of the force at all.
On the contrary, I actually want to show you the 10 steps to launching the worst membership site on the planet.
Why? I’m doing it just as a way to warn you about making some more (or less) common mistakes.
1. Going with a standard WordPress site
Now, a quick disclaimer. I have nothing against WordPress sites, or using WordPress for everything possible.
So if you want to launch your membership site on WordPress, and you have some cool plugins to pull this off (likeWishList Member), a support solution implemented on the back end, a tested way of managing all your precious content, then fine, you’ll do a great job.
If your idea of a membership site is to just password protect some posts and then send the password to your subscribers through email then sorry, this doesn’t really cut it.
And it doesn’t cut it for one main reason. You’re probably pitching your membership site as the best thing ever, featuring some best content ever (which is a fine marketing method, by the way). But if what someone gets after signing up is just a simple WordPress site with a bunch of password protected posts, they won’t feel very special at all.
2. No one on the support team
The need to have some support mechanism in place is one of the main drawbacks of launching a membership site.
Support is not something mandatory if you just have a one-off product on your offer. Especially if it’s an information product. I mean, what’s the worst that could happen with it? The only scenario possible is that someone might think the product is of low quality and request a refund.
But a membership site can experience some more problems. For instance: people will lose their login info, won’t be able to access your data using their 1990s’ mobile phone, will want to change their billing information, their email, or anything else.
— Ashlea (@AKobukowski) July 8, 2014
This makes it clear that a good membership site needs some kind of a support platform, otherwiseyour reputation will suffer. Period.
3. Automatic content
The point of a membership site is to deliver top quality content that can’t be seen elsewhere. That’s why someone needs to become a member in order to get it, and why they have to pay a fee to do so.
Some people, however, decide to make their membership site content mainly blog-driven. This means that the majority of the content comes from a blog that’s available for free to everyone, and only like 1/3 or 1/4 of the content is the actual exclusive premium content.
Image credit: flickr.com/photos/mike_miley
This is a trick used mainly by people who desperately want to launch a membership site, yet don’t have enough premium content to do it properly, so they turn tosending updates automatically.
In a nutshell: Don’t do this. It’s not cool. Focus on exclusive content instead.
4. Filler content
Automatic content is publishing stuff that can be found elsewhere for free. Filler content is publishing stuff that can’t be found anywhere else, but it’s as useful as a stab in the kidney.
@bcaudill I think lots of people do it bc they're lacking content and need filler. And filler becomes so painfully obvious.
— Alex (@northstoryCA) July 8, 2014
It’s just meant to fill out the schedule and make it seem like there’s much going on. If you think that no one will ever notice, you will be surprised when your subscribers decide to vote with their wallets and simply leave. The nature of the problem is the same as with automatic content – not enough real premium content.
5. Mainly promotion-driven content
Yet another example of bad content practices.
This is something commonly seen in various email newsletters. You know, the case when someone sends you one content email, and nine promotional ones just after that. Don’t do the same thing with your membership site.
A much better balance to opt for is nine content-heavy updates for every promotional update. After all, your membership site can be a great marketing tool, which you can use to launch other projects. Which brings me to:
6. Not using your membership as a launchpad for other things
Membership sites can be great on multiple levels. Obviously, the membership itself makes you money and grows your business, but there’s so much more you can do apart from that.
For example, no matter what price point you’re offering, be it $35 a month or $100 a month, there will always be people willing to pay more in order to get more.
You can capitalize on this in multiple ways. Just to list some of the more popular ideas out there (used by membership site owners):
- Offering higher-price membership levels. For example, if your standard entry point is $X, make the next level up two times this amount. In it, include some extra exclusive content or even information coming from your own resources or your own studies. In short, make it easily two or three times as valuable as the standard membership.
- Offering couching calls or other mentoring services. When people start seeing you as an authority figure in your niche, some of them will want to work with you up close or even want you to mentor them. You can charge good dollar per hour for such Skype calls.
- Offering direct consulting services. The idea is kind of similar to the one above, but this time you’re providing services geared at delivering a specific result to your client. It can be anything from teaching them how to do interior design, optimize their social media presence,tweak their SEO, and etc. The idea is to make your rate per hour high enough so it makes you happy to do this work and not treat it like a chore.
- Offering other freelance services. There’s a lot more things besides consulting that you can do directly with a client. Depending on your niche, the nature of your main membership program and your area of expertise, you can offer things like: writing services, web design, AdWords management, blog management, online promotion, and so on. Of course, the difficult part is finding the right way to structure your funnel and pitch the right services to the right people. Should you need any help with that, feel free tovisit the guys over at Bidsketch and check their proposal resources (there are templates, guides, and e-books that will get you up to speed).
- Launching live events. This is an idea that’s a bit far down the road, but hey, why not? Once you have a big following in certain areas of the country, you can try organizing an event with live workshops, presentations, group consultations and even Saturday night parties.
7. Not using different types of media
For me, and feel free to disagree, launching a simple membership program (offering just some text content) is not enough to make the project successful.
These days, the internet is chock full of different types of content and methods of delivering information.
For instance, a good membership site should utilize things like: videos, audios, webcasts, web-seminars, apps, software, templates (of something related to the content), infographics, interviews, forums, and so on. Text is simply not enough. Need a good example? Check outFizzle (probably the only honest online business training right now).
I know that it will take some time and dedication to produce all this, but it’s the only way you’re going to differentiate your content from all the other memberships available on the market.
8. No member’s area
Member’s area is probably the most common element of every quality membership site. The idea is to provideyour subscribers with a place that’s kind of like a dashboard for everything going on.
That’s why notifying people via email about some stuff and then sending them over to a standard WordPress post doesn’t make it a membership site.
One pretty clear reason why people decide not to offer a member’s area is that they don’t have enough diverse content to share. Let’s face it, if you only have text content, your member’s area won’t look very attractive.
By the way, every quality membership site solution will give you a member’s area you can use to communicate with your subscribers.
9. No semi-premium content
Semi-premium content is something that can be partially accessed by anybody (available publicly).
For instance, you can make every subpage of your membership site available openly to the public, but the trick is to display only the introductions, and to follow it up with a subscription link. (In other words, using teaser content.)
That way, you get the benefit of exposing your premium content, and at the same time you’re not really making it available. People who want to get the full pie still have to buy a subscription.
This is great for ranking your content on the search engines, and what follows, for getting additional subscribers who will visit you directly through your search engine listings.
10. No interaction helpers
The final item on this list. Interaction helpers are everything your subscribers can use to interact with each other and with the staff of the site – usually just you.
Having no interaction helpers is a common approach for scam membership sites – those that offer crappy overpriced content. If they enabled any sort of interaction helpers, people would simply blast them with negative reviews, complaints, and all sorts of other hateful yet honest comments. And it would all be publicly visible to every new subscriber.
So if you are in this business for real, you have to enable user interaction and make your site just a little vulnerable to the opinions people might have.
That’s it for my list of things on your way to launching the worst membership site on the planet. Feel free to share, have you stumbled upon any crappy membership sites lately?
The post 10 steps to launching the worst membership site on the planet appeared first on Technorati.